Access Database support Microsoft Office Software Visual Basic Software www.NevVB.com.au Website Optimisation Effective Copywriting Market Research www.NevSEO.com.au nev@NevVB.com.au Sydney (02) 9453-0456
In the previous page, critical Website Optimisation details were extracted from the supplied URL. These are the factors that have the maximum effect on Search Engine Rankings and the volume of Website traffic. Here is a list of each of the Website Optimisation parameters, and where to find an in-depth explanation:
These are the hyperlinks appearing in the Webpage. Each link must have a descriptive name. See the Tips on page Internal and External Linking for further details.
This is what will appear on the Search Engine Results Page (SERP). For a full explanation of its importance, see The Page Titles.
See the page on Meta Tags.
The Search Engines places weight on the Headings, especially the top headings. Make use of the HTML Heading tags h1, h2, h3 and h4 to specify features in the page. They're there to tell the visitor and the Search Engines what the page and its content is all about. The most important is the h1 tag – it is given significant weight in the Search Engine algorithm. Keep the Headings short-and-sweet and based on Keyword phrases.
Images must have the ALT tag and a descriptive name. The wording in the ALT tag is most important for the first Images appearing at the top of the list. See the page on Images.
The Search Engines place more weight on the frequently used words. See the page on Keywords
The First 25 Word listing is exactly in the order that the Search Engines see. This allows an analysis without visual effects and emotion. Often the order of the words is a surprise. The Search Engines place the most weight on the initial Words on the Web page, so this is an important part of Website Optimisation. Ensure that this valuable real estate is filled with Keywords and Keyword phrases, but not irrelevant and unnecessary words. Make every word count.