Access Database support Microsoft Office Software Visual Basic Software www.NevVB.com.au Website Optimisation Effective Copywriting Market Research www.NevSEO.com.au nev@NevVB.com.au Sydney (02) 9453-0456
The Internet has come a long way in the last 20 years. The software tools and technology are more sophisticated, the Search Engines are more sophisticated, people are more sophisticated. And yet there is still a gaping hole in the understanding of the majority of Website designers on how to promote a Website. And how to unleash the profit making potential of the Internet. While the need for good rankings is accepted, most Websites are still created in total ignorance of Search Engine Optimisation (SEO) principles. Here is a list of White-Hat SEO (that is ethical Website optimisation) Services offered to improve Website traffic and promote your Website. There are no guarantees of instant results or top rankings.
Keyword Optimisation There is a fine balance between copy written for Search Engines and copy written for Customers. It is essential that the copy contain naturally occurring Keyword Phrases and hold the attention of the visitor. Analyses should be carried out on the search phrases that visitors will use. High popularity Keyword phrases are important, but equally important are the less frequently used but more specific phrases that have less competition. The Keyword Optimisation involves: Identification of your niche marketplace Using Keyword Phrases that are descriptive and related to content Incorporating Keyword Phrases that customers use – the spoken word and slang, not technical terms Adding additional Web Pages of information and content to increase the likelihood of a hit Using variations of Keyword Phrases rather than repeating the same phrase to avoid Keyword stuffing Ensuring that badly spelt words and bad grammar are avoided Target Market Research and Optimisation For a successful Website, it is essential to accurately identify the Target Audience. The Target Audience is determined by several demographic characteristics. These may be age, gender, education, technical knowledge, economic level, lifestyle, career, country, etc. Once identified, the Website content should be tailored specifically to attract the Targeted Audience. The content should: Use the language, idioms and phraseology of the Targeted Audience. Be relevant to the Target Audience Incorporate Keyword Phrases that the Target Audience use Be persuasive, appealing and tailored to the desired visitor Analysis of the Competition What the competition have in their Websites needs careful analysis. Research should determine: The features of their Websites Information that the competition lacks What different aspects should be emphasised What new features should be added Effective Website Copywriting Effective Website copywriting is needed for improved Search Engine Rankings. No matter how pretty the web design – it is words, and only words that will attract visitors to your website. And only appealing Web copy will turn a visitor into a customer. Website copywriting should: Use plain English with correct grammar and spelling Be clear, concise, and credible Use the idioms and language aimed expressly at the target audience Be well-structured, well-written and convincing Focus on selected Keyword phrases Appeal to the visitor Be acceptable to the Search Engines Be contained in a consistent framework Website Metrics It is important to have insight into visitor activity to a Website. The knowledge about visitors will enable the best decisions to be made in fine-tuning your Website. Equally important is to quantify and evaluate the resulting changes to visitor traffic, after each optimisation attempt. The statistics on visits that are more likely to result in increased conversion rates should be monitored regularly The key statistics are: The length of time that visitors spend on the Website, and how many pages they visited. The most popular pages visited. These pages should invite the visitor to look further. The number of returning visitors and their landing page.
Keyword Optimisation
There is a fine balance between copy written for Search Engines and copy written for Customers. It is essential that the copy contain naturally occurring Keyword Phrases and hold the attention of the visitor.
Analyses should be carried out on the search phrases that visitors will use. High popularity Keyword phrases are important, but equally important are the less frequently used but more specific phrases that have less competition.
The Keyword Optimisation involves:
Target Market Research and Optimisation
For a successful Website, it is essential to accurately identify the Target Audience. The Target Audience is determined by several demographic characteristics. These may be age, gender, education, technical knowledge, economic level, lifestyle, career, country, etc.
Once identified, the Website content should be tailored specifically to attract the Targeted Audience. The content should:
Analysis of the Competition
What the competition have in their Websites needs careful analysis. Research should determine:
Effective Website Copywriting
Effective Website copywriting is needed for improved Search Engine Rankings. No matter how pretty the web design – it is words, and only words that will attract visitors to your website. And only appealing Web copy will turn a visitor into a customer.
Website copywriting should:
Website Metrics
It is important to have insight into visitor activity to a Website. The knowledge about visitors will enable the best decisions to be made in fine-tuning your Website. Equally important is to quantify and evaluate the resulting changes to visitor traffic, after each optimisation attempt.
The statistics on visits that are more likely to result in increased conversion rates should be monitored regularly The key statistics are:
There is much more to Website Design than a flashy logo. What is required is: Standards-based HTML for a structurally correct Web site Cascading Style Sheets (CSS) for consistent and efficient Web pages Website design that is compatible with all Browsers Website design that is optimised for all the Search Engines Website design that can cope with the tuning changes needed for Website Optimisation Observation of all the Webmaster guidelines for ethical Website Optimisation
There is much more to Website Design than a flashy logo. What is required is:
With the advent of ASP.Net, the creation of a highly functional Website is within the means of any company. A combination of Visual Basic, researched Search Engine Optimisation (SEO) and optimised content provides the ideal starting point for a Website. There are many features that can be added to a Website: Dynamic Website page content Dynamic and attractive Charts The use of text to speech conversion for marketing messages Attractive and efficient Slide Shows
With the advent of ASP.Net, the creation of a highly functional Website is within the means of any company. A combination of Visual Basic, researched Search Engine Optimisation (SEO) and optimised content provides the ideal starting point for a Website. There are many features that can be added to a Website: