Search Engine Optimisation
Website Marketing and Promotion

Internet Marketing

Where are the visitors?

Picture this … You have a new Website, and you are waiting for the orders to come rolling in. After a few months, you are looking rather despondent. After six months, you are looking definitely jaded. But there are still no orders.

Only the occasional visitor. After all the expense of hiring a graphics artist and having a Website designer create the most delightful Website. You are back to placing expensive advertisements in the local newspaper – knowing that the return will be negligible. It is little consolation knowing that you are in the same boat as 60% of Website owners.

You need to find out why your Website has failed to perform and how to improve it. Here are some suggestions:

The First Steps

• Define Website Objectives: The Website must have a defined purpose or focus, and a clear and quantifiable objective. Each page of the Website must achieve the objective.
• Identify the Target Audience: Knowing your audience is important. You don't want visitors that will not be interested in your product.
• Attract the Target Audience: The Website must appeal to the interests of the Target Audience. If not, they will either not visit the Website or else they will soon depart.
• Target Traffic: Focus your efforts on Search Engine Optimisation and focus on keywords that the Targeted Audience will use, not on just popular Keywords. You need quality visitors, not a high traffic rate.
• Research the competition's Websites: Add features and information that the competition lacks.
• Ensure consistency: People want the same look and feel on every Web page – use CSS and the Master page of ASP.Net to achieve this.
• Keep the Website up-to-date: Remove or update old content and images. Make sure that there are no dead Links.
• Ensure good Website Performance: The time to impress visitors is limited to a few seconds. Slow pages, lengthy text or forms and confusing navigation will lose customers.

The Next Steps

• You need statistics on the number of visitors that find your Website, and how they found your Website. These statistics are essential to quantify the effect of any changes made to the Website.
• You need to check which Search Engines know of your Website.
• You need to know what your Ranking are for selected Keywords that visitors are most likely to use to find your Website.

You will now have the ability to quantify the problem.

The Final Steps

• Implement all the suggestions that you can find on Search Engine Optimisation.
• Wait a while, then quantify the results in terms of SERP Rankings and visitor numbers.
• Repeat the exercise.