Website Search Engine Optimisation: Improve the Rankings and Traffic.

Search Engine Optimisation
Website Marketing and Promotion

Website Optimisation.
Optimised Content.
Target Market Analysis.
Keyword Phrase Research.

Visual Basic Programming
Access Database support
Microsoft Office Software
Visual Basic Software
www.NevVB.com.au

Visual Basic Website
Website Optimisation
Effective Copywriting
Market Research
www.NevSEO.com.au

Email for Access development
nev@NevVB.com.au


Phone for Access development
Sydney
(02) 9453-0456





Website Build Date
30/09/2010

Internet Marketing

Small Business Promotion

Internet Marketing: Small Business PromotionThe Internet is the fastest growing means of marketing today, and is one of the most effective and cheapest of marketing tools. Advertising via a Website is exponentially less expensive than traditional methods of offline marketing. These days a Website is virtually a necessity for the small business.

More than 80% of Internet users use Search Engines to find the products or services they want to buy. And they have over 100 million active Web sites in the World Wide Web to choose from.

Internet marketing is now a priority for businesses. A company's Website will often be looked at before business is completed. It has a powerful impact on the confidence of a potential customer. Good design, well-written copy, helpful product and contact information – all increase trust in the company.

With the advent of ASP.Net and Visual Basic.Net, the expense of creating a dynamic Website has dramatically fallen. Highly functional Websites that could only be built and supported by very large companies, can now created with relative ease and at low cost.

Search Engine Optimisation (SEO)

About 85% of Website traffic comes through Search Engines. But having a Website is of little value, if it cannot be found amongst the millions of competing Websites. And if the Website is not on the first 3 pages, most people will not find it.

Internet Marketing: Organic searches SEO will increase the number of visitors to a Website from the Search Engines. To ensure selection, SEO uses researched copywriting and optimal coding of the Web pages.

The objective is to get on the first few pages of the organic Search Engine Results Pages (SERPs), as well as increase page conversion rates. Conversion rates depend upon how well the visitors are targeted.

Search Engine Marketing (SEM) Strategies

A good Search Engine Optimisation strategy includes:

  • Targeted Keyword research
  • Search Engine friendly Website design
  • Visitor friendly navigation, enquiries and content
  • Good Website response times
  • Copywriting based on Keyword phrases
  • Tracking the Website activity

Having a good Search Engine placement is only the first objective. The good SERP Ranking must also result in increased Website traffic. And the more targeted the traffic, the more visits will be converted into sales.

Search Engine Marketing Acronyms

Here is a list of the most commonly used buzzwords:

Acronym Explanation
SEO Search Engine Optimisation. The techniques used to improve the ranking for selected Keywords in the Search Engine listings.
PPC Pay Per Click. These are the advertisements which appear in the Search Engine Results. A payment is due only if a visitor clicks on an ad. Google calls the text AdWords.
SEM Search Engine Marketing. Promoting a product or service through the Search Engines. Includes SEO and PPC.
SERP Search Engine Results Page. The listing that is returned for a Keyword phrase.

For a more complete list of SEO Terms and Terminology, see the Glossary of SEO Terms.


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