Search Engine Optimisation
Website Marketing and Promotion

Website Search Engine Optimisation Tips

Facebook Marketing

Facebook is a privately owned social networking Website. It is a place where people can share their thoughts, experiences and interests with family and friends, old and new. The users can join networks organised by city, workplace, school or region.

Membership was initially limited to students, but has been since expanded to include anyone aged 13 and over. It has more than 350 million active users and is the most widely used social network.

The Facebook Terminology

Paid advertising

Facebook has paid advertising, at reasonable rates, that allows a very specific demographic to be targeted. This can be a practicable marketing option, allowing a company to hone in on the precise audience required. There is the option to pay only for each click.

Organic Marketing

The huge amount of personal data and traffic that Facebook receives has a huge potential for organic marketing. Having your message spread by viral marketing can produce a large increase in brand awareness. To capitalise on the Facebook phenomenon, very different techniques are used in getting the marketing message across. Instead of having a static and silent demographic, you must be prepared for active audience participation.

Be aware that a lot of people consult the Facebook for recommendations before buying. There is the need to build a trustworthy reputation before you can give advice. You also need to portray your brand in a positive light, and counter any negative views.

Get Involved

Facebook is a weird and wonderful environment – so initially tread carefully and softly. This is not for the faint hearted. To get a feel for what you are up against, you should visit and explore the social network every day. You need to understand and research how the users interact with each other.

You need also to research the companies that have been successful in marketing through Facebook.

Successful Brands

Here is a list of the Companies that have over 1 million fans:

As can be seen, the major companies take Facebook seriously in marketing their brands.

Marketing Tips

For successful organic marketing in this social environment, the campaign should:

• At a minimum, add your profile, a photo and a link to your Website.
• Be in tune with the audience and the attitudes of the different communities
• Adjust the marketing message to suit the audience
• Have an authentic marketing message in line with core values
• Use the language of the audience
• Tone down the usual marketing language
• Target the appropriate audience
• Have continual discussions with the audience
• Identify evangelists helpful to the marketing effort
• Plan how to deflect or respond to criticism

To develop a following, you need to provide useful, regular, quality and fun content. You need to encourage dialogue. You need to constantly monitor and respond to comments.