Search Engine Optimisation
Website Marketing and Promotion

Website Search Engine Optimisation Tips

The Website Home Page

The Home page is the most important page in the site and usually receives the most traffic. The Search Engines give a lot of emphasis to the wording on a Home page. The Home page of a website will usually rank better with a Search Engine than any other page. And far more traffic will land on the Home page than any other page.

Often the Home page of a web site is designed to have the maximum impact on a visitor. But this is of little value – if there are no visitors. Words, not graphics, are the key to optimising the Home page for high Search Engine Rankings. A Home page consisting purely of pretty pictures will never be found.

Optimising the Home Page

Here are some Tips on optimising the Home page of a Website:

• Search out all of the competitors to see what Keywords and phrases they are using. Select Keywords that are used frequently by users of the Internet.
• Create a Meta Keywords tag for the Home page. The Meta Keywords tag is helpful in creating the text of the Home page.
• From the Meta Keywords, select 3 that are frequently used in searches, and describe the Website in generic terms. Then create phrases that include the selected Keywords.
• Write a Keyword-rich Meta Description tag that describes the Website. Many Search Engines will display the Meta Description tag when they are displaying the search results.
• Create the text of the web page using all the Keywords, and repeatedly use the 3 Keyword phrases and synonyms of the phrases. Content appearing near the top of the page is given greater weighting by the Search Engines.
• All internal links to pages in the site should also contain the Keyword phrases. The whole site must reinforce the wording used in the Home page.
• It is best to rename the Home Page using a suitable Keyword.