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YouTube is a video sharing website where users can upload and share videos. YouTube uses Adobe Flash Video (requires the Adobe Flash Player plug-in) technology to display movie clips, TV clips, music videos, video blogging and original videos. Even PowerPoint can be converted into Video for YouTube.
YouTube is the second-largest search engine, second only to Google. It is a wholly-owned a subsidiary of Google. To take advantage of the YouTube marketing potential (it streams more than 1.2 billion videos a day), the Web designer needs to have a strategy for implementation and optimisation.
Most of the content on YouTube is uploaded by individuals, although media corporations provide some videos. There are two types of YouTube channels – brand channels and the free user channels.
For further information see the YouTube and Google help pages.
A series of interesting videos that people want to watch can sell any product, as long as the video can be found by the Search Engines.
Every video on YouTube has a page that can be optimised, as for any other page on the web. The videos themselves are invisible to Search Engines – but the page content determines the ranking for your target keywords.
The name of the video becomes the Title tag, the description, found in the "more info" section, becomes the Meta description tag.